Is Urban Decay Vegan & Cruelty-Free? See Urban Decay Vegan Product List 2024

By Anett Rannamets. Updated: January 2024.
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Urban Decay, a well-known cosmetics brand, was founded by Sandy Lerner, Wende Zomnir, Patricia Holmes, and David Soward in 1996. The company was established to provide bold and edgy makeup products that catered to individuality and self-expression. 

Urban Decay is now owned by L’Oréal Group. L’Oréal acquired Urban Decay in 2012. The Urban Decay headquarters is located in Newport Beach, California. Urban Decay’s website is

Urban Decay’s founders wanted to offer makeup options that broke away from traditional beauty norms and allowed people to experiment with unique looks and styles. Over the years, Urban Decay has become a favorite among makeup enthusiasts for its high-quality products and extensive range of colors.

The brand gained popularity for its unconventional and vibrant colors, as well as its commitment to cruelty-free practices. But is Urban Decay also vegan?

Is Urban Decay Vegan?

No. Urban Decay is not fully vegan but it has many vegan products. In addition, Urban Decay is PETA-certified cruelty-free and does not test on animals. However, Urban Decay has a parent company that tests on animals.

Urban Decay Vegan Overview

Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: yes (L’Oréal)

Does Urban Decay Have Official Vegan Certifications?

No. Urban Decay is not a vegan brand and has no official vegan certifications from organizations such as The Vegan Society or PETA.

Has Urban Decay indicated going vegan?

No. Urban Decay has not indicated going fully vegan. However, Urban Decay is working to make sure that its new makeup shades and products are vegan-friendly right from the beginning. Urban Decay is also looking into how it can change some of its existing non-vegan products to become vegan. 

Does Urban Decay Test on Animals?

No. Urban Decay does not test on animals at any stage of production.

Is Urban Decay Certified Cruelty-Free?

Yes. Urban Decay is PETA-certified and cruelty-free. In addition, the brand states on its website that it is not testing on animals anywhere in the world.

Who Owns Urban Decay?

Urban Decay was founded in 1996 by Sandy Lerner, Wende Zomnir, Patricia Holmes, and David Soward but is now owned by L’Oréal Group. L’Oréal acquired Urban Decay in 2012. 

L’Oréal allows animal tests. Therefore, Urban Decay is owned by a parent company that is not cruelty-free. 

Which Urban Decay Products Are Vegan?

Is Urban Decay Vegan

Not all Urban Decay’s products are vegan. Therefore, we have made a full list of Urban Decay’s vegan products below.

The Full List Of Urban Decay’s Vegan Products

Vegan Foundations And Concealers:

Vegan Blushes, Bronzers, And Highlighters:

Vegan Lip Products:

Vegan Eyeliners:

Vegan Mascaras And Brow Products:

Vegan Eyeshadows:

Vegan Setting Powders:

Vegan Primers:

Vegan Setting Sprays:


Urban Decay, a well-known cosmetics brand, was founded in 1996 with the vision of offering bold and edgy makeup products that celebrate individuality and self-expression.

While not fully vegan, Urban Decay offers many vegan products and is PETA-certified cruelty-free, ensuring that they do not test on animals. However, it’s important to note that its parent company, L’Oréal, does allow animal testing.

We hope that all the skincare brands like Urban Decay will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.

See also: Best Vegan Makeup Brands, Best Vegan Skincare Brands

Anett is a passionate journalist, writer, and magazine editor with almost 7 years of experience. Through engaging articles, she brings kinder and more environmentally-friendly choices closer to everybody.