
Urban Decay, a well-known cosmetics brand, was founded by Sandy Lerner, Wende Zomnir, Patricia Holmes, and David Soward in 1996. The company was established to provide bold and edgy makeup products that catered to individuality and self-expression.
Urban Decay is now owned by L’Oréal Group. L’Oréal acquired Urban Decay in 2012. The Urban Decay headquarters is located in Newport Beach, California. Urban Decay’s website is https://www.urbandecay.com/.
Urban Decay’s founders wanted to offer makeup options that broke away from traditional beauty norms and allowed people to experiment with unique looks and styles. Over the years, Urban Decay has become a favorite among makeup enthusiasts for its high-quality products and extensive range of colors.
The brand gained popularity for its unconventional and vibrant colors, as well as its commitment to cruelty-free practices. But is Urban Decay also vegan?
Is Urban Decay Vegan?
No. Urban Decay is not fully vegan but it has many vegan products. In addition, Urban Decay is PETA-certified cruelty-free and does not test on animals. However, Urban Decay has a parent company that tests on animals.
Urban Decay Vegan Overview
Is a vegan brand: no
Uses non-vegan ingredients: yes
Has a vegan selection: yes
Tests on animals: no
Sold where animal testing is mandatory: no
Has a parent company that tests on animals: yes (L’Oréal)
Does Urban Decay Have Official Vegan Certifications?
No. Urban Decay is not a vegan brand and has no official vegan certifications from organizations such as The Vegan Society or PETA.
Has Urban Decay indicated going vegan?
No. Urban Decay has not indicated going fully vegan. However, Urban Decay is working to make sure that its new makeup shades and products are vegan-friendly right from the beginning. Urban Decay is also looking into how it can change some of its existing non-vegan products to become vegan.
Does Urban Decay Test on Animals?
No. Urban Decay does not test on animals at any stage of production.
Is Urban Decay Certified Cruelty-Free?
Yes. Urban Decay is PETA-certified and cruelty-free. In addition, the brand states on its website that it is not testing on animals anywhere in the world.
Who Owns Urban Decay?
Urban Decay was founded in 1996 by Sandy Lerner, Wende Zomnir, Patricia Holmes, and David Soward but is now owned by L’Oréal Group. L’Oréal acquired Urban Decay in 2012.
L’Oréal allows animal tests. Therefore, Urban Decay is owned by a parent company that is not cruelty-free.
Which Urban Decay Products Are Vegan?

Not all Urban Decay’s products are vegan. Therefore, we have made a full list of Urban Decay’s vegan products below.
The Full List Of Urban Decay’s Vegan Products
Vegan Foundations And Concealers:
- Quickie 24hr Full-Coverage Waterproof Concealer
- Stay Naked Weightless Liquid Foundation
- Stay Naked Hydromaniac Tinted Moisturizer
- Quickie 24hr Full-Coverage Waterproof Concealer
- All Nighter Liquid Foundation
- Stay Naked The Fix Powder Foundation
- Stay Naked Correcting Concealer
Vegan Blushes, Bronzers, And Highlighters:
Vegan Lip Products:
Vegan Eyeliners:
Vegan Mascaras And Brow Products:
Vegan Eyeshadows:
- Ud X Smiley® Naked Mini Eyeshadow Palette
- Ud X Smiley® Naked Mini Eyeshadow Palette
- Naked X Robin Eisenberg Eyeshadow Palette
- Naked Sin Mini Eyeshadow Palette
- 24/7 Moondust Glitter Eyeshadow Singles
- Naked3 Mini Eyeshadow Palette
- Naked Wild West Eyeshadow Palette
- 24/7 Shadow
- 24/7 Eyeshadow Stick
- Wild Greens Eyeshadow Palette
- Naked Half-Baked Mini Eyeshadow Palette
- Naked Foxy Mini Eyeshadow Palette
- Naked Wild West Mini Eyeshadow
Vegan Setting Powders:
Vegan Primers:
Vegan Setting Sprays:
- All Nighter Waterproof Makeup Setting Spray
- All Nighter Vitamin C Hydrating Setting Spray
- De-Slick Oil Control Makeup Setting Spray
- All Nighter Ultra Matte Setting Spray
- All-Nighter Extra Glow Dewy Setting Spray
Summary
Urban Decay, a well-known cosmetics brand, was founded in 1996 with the vision of offering bold and edgy makeup products that celebrate individuality and self-expression.
While not fully vegan, Urban Decay offers many vegan products and is PETA-certified cruelty-free, ensuring that they do not test on animals. However, it’s important to note that its parent company, L’Oréal, does allow animal testing.
We hope that all the skincare brands like Urban Decay will take on the goal of going cruelty-free and fully vegan one day. Until then keep checking in on Vegan Avenue for an updated vegan product list.
See also: Best Vegan Makeup Brands, Best Vegan Skincare Brands